Founder-Led Since 1997 You work directly with Tony Paris, the founder of AppWT — same person from quote to launch. No sales reps. No account managers.
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GEO (Generative Engine Optimization)

We tune your website so AI search tools like ChatGPT and Perplexity pull your answers, not just a list of blue links. Think of it as making sure the AI picks your card first when someone asks it a question.

Starting at
$1,997/mo
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Ann Arbor companies invest in SEO but become invisible when customers use ChatGPT or Perplexity instead of Google to research products and services.

Our Solution

AppWT optimizes your content for AI engine citation. Your business gets mentioned when potential customers ask AI assistants for recommendations in your category.

About Our GEO (Generative Engine Optimization) Services

Generative engines fundamentally change how people find information. Instead of clicking links, users receive AI-generated answers that synthesize multiple sources. AppWT optimizes content for citation in AI responses through structured data, authoritative formatting, and answer-focused content architecture. We implement schema markup that AI models prioritize, create FAQ sections that match conversational queries, and structure information for easy extraction. Your content gets cited when AI engines answer questions in your domain because we optimize for factual accuracy, source credibility, and information clarity that language models trust. Grand Rapids businesses appear in ChatGPT and Perplexity answers, capturing attention before users ever see traditional search results.

What's Included

AI platform optimization
Entity markup
Conversational content
Structured data
Citation building
Performance tracking

Pricing

Transparent pricing. No hidden fees. Under promise, over deliver.

GEO Starter

$1,997
per month
Get Started
Most Popular

GEO Pro

$3,497
per month
Get Started

GEO Business

$5,997
per month
Get Started

GEO Enterprise

$9,997
per month
Get Started

Technical Details

LLMS.txt implementation, entity-based SEO, semantic markup, knowledge graph optimization, AI crawler permissions, citation tracking across AI platforms.
Industry Insight

Know Your Numbers

You cannot improve what you do not measure. Track your cost per lead, conversion rates, and customer lifetime value. Data-driven decisions separate growing businesses from stagnant ones.

-- Business Analytics
Service Area

GEO (Generative Engine Optimization) Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Content shaped so a generative engine can lift a clean answer. Structured in Livonia around extraction rather than ranking position.

Wayne County Corridor

Sources an engine can verify. Material for Westland, Garden City, Plymouth, Canton and Dearborn businesses is evidenced, because unverifiable claims are the ones left out.

Oakland County

Entity consistency underneath everything. Farmington Hills, Novi, Southfield, Birmingham and Troy businesses are resolved to the right organisation first.

Beyond Metro Detroit

Checked in live generative results. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state clients get before and after responses recorded, not inferred.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our geo (generative engine optimization) services.

We tune your website so AI search tools like ChatGPT and Perplexity pull your answers, not just a list of blue links. Think of it as making sure the AI picks your card first when someone asks it a question.

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Ready to Get Started?

Let's discuss how our GEO (Generative Engine Optimization) services can help your business grow. Free consultation, no obligation.

Same-Day Response No Contracts Required Transparent Pricing

AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.